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Simplex Simon

posted Jan 31, 2014, 3:31 PM by Josiah Detwiler   [ updated Jul 13, 2016, 5:09 AM ]

We've all heard the nursery rhyme Simple Simon where an English country boy performs a series of nonsensical antics that ultimately leave him crying and empty handed. At Simplex Creative we have a different idea about simplicity.

To graphic designers like us simplicity equals powerful, memorable, artwork. To illustrate this reality (that the most simple designs are the ones that are most clearly etched into our memories) a friend of mine often sites the famous golden arches logo of McDonald's. Now contrast that with a more complex design and see if you can envision it in your mind's eye. What does the seal of your locale police force look like? Having a hard time remembering it?

So there you have it– simple designs, generally speaking, are the most memorable.

It is our goal to help you condense your complex big ideas into bite sized pieces that can be artfully etched into your client's memories. We specialize in making the complicated simple, the complex simplex! After all that's the way to eat an elephant– one bite at a time!

A Simple Logo?

posted Jan 31, 2014, 12:44 PM by Josiah Detwiler   [ updated Feb 1, 2014, 4:13 AM ]

Favicon logo over sketchbook
As the online digital world continues to grow and become more and more sophisticated, having a consistent look (or brand image) across the web that matches your real-life company, product or personal image is vitally important. A simple, memorable logo will do the trick. In the online world such profile pictures or logos are often called avatars, gravatars or even favicons (please don’t ask me how to pronounce them!).

Here’s a logo I created for a blog this summer. As you can see, the final logo is superimposed over the backdrop of my sketch pad. I did that to show you that most of my ideas still get hashed out on old-fashioned papyrus before being drawn up on the computer.

If you are interested in a professional looking logo that can be used across all of your web outlets, please call me at 330-958-27-Fifteen or shoot me an e-mail. You can also find a summary list of the types of design work I do on the Services page.

Author's Note: This post was originally posted on our original design website on August 17, 2013.

Postcard Campaign

posted Jan 31, 2014, 11:06 AM by Josiah Detwiler   [ updated Jul 13, 2016, 5:02 AM ]

Simplex Creative makes postcards too

We're pleased to be a sponsor for one of our client's table tennis tournaments coming up in March.

Here's a postcard we made to hand out at the event.

We can make postcards, brochures and mailers for your event (and we can even help you mail them out with tips on how to do a mail merge)!

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